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A car that has not been detailed for a year or two is not just dirty. It has tar in the lower panels, iron particles embedded in the clear coat from brake and rail dust, and bonded contamination that a wash mitt slides straight over. None of that comes off with shampoo.
The Deep Clean is the reset. Two pre-wash stages, chemical decontamination, a full clay bar, a machine glaze and a 6 months sealant on the outside; a full strip-back of plastics, leather, fabrics and glass on the inside. It is what a car needs before it goes to sale, before a season, or before you start maintaining it properly.
Ordered so that every stage removes what the next one would otherwise drag across the paint. That sequence is the difference between a deep clean and an expensive wash.
Breaks down traffic film and organic contamination before anything mechanical touches the paint.
A second chemical stage, left to dwell. Between the two, most of what would scratch the car is already on the floor.
Faces, inner barrels and arches deep cleaned with dedicated wheel products rather than the shampoo used on the body.
Wash bucket, rinse bucket, grit guards in both. The mitt is rinsed before it goes back into the shampoo.
Shuts, sills and the fuel filler cleaned and dried — the areas a valet skips and an owner notices.
Tar and glue remover, then an iron remover for embedded brake and rail dust. Chemical first, so the clay has less to drag.
Every panel clayed. This lifts the bonded contamination the chemicals left behind, so the paint feels smooth rather than gritty.
Microfibre dried, then hot air blown through shuts, mirrors and badges. Trapped water is what runs down a clean panel an hour later.
A machine-applied glaze that restores depth and clarity. It is a finishing stage, not a cutting stage — see the FAQ on what it does and does not remove.
Premium paint sealant applied over the glaze. Rated at 6 months of protection.
Degreased and polished. Carbon build-up comes off with abrasive work, not with shampoo.
Dressing applied and levelled to a satin finish rather than left wet, so it stays on the rubber.
The interior is where the hours go. There is no machine that cleans a vent, a seat seam or a switch surround, and those are the parts you look at every day.
Carpets, mats, fabrics, seat rails and under the seats — where the majority of what falls into a car ends up.
Surfaces scrubbed rather than wiped. Wiping moves the oils and skin contact residue around; scrubbing lifts them out of the grain.
Cleaned with a dedicated leather product. The wheel and the driver's bolster wear first, because they take the most contact.
Scrubbed and wet vacuumed, so the dirt leaves the car rather than being pushed further into the pile.
Vents, seams, switch surrounds, cupholders and trim gaps done by hand. This is where most of the time goes.
Both sides of every window. Interior glass films over from plastics off-gassing, and that film is what scatters oncoming headlights.
Almost every car we deep clean falls into one of four situations. If yours does not, tell us what it is and we will say honestly whether this is the right package.
Not detailed for a long time. Contamination has bonded and needs chemical and clay work to come off.
Pre-sale or part exchange. A clean engine bay and clean shuts read as a car that has been cared for.
The right starting point before moving onto a from £60 maintenance schedule.
Finished with a 6 months paint sealant rather than left bare.
Want the engine bay, glass coating and leather protection as well? The Platinum Executive Detail is this package plus five further stages.
If it is the marks in the paint that bother you rather than the dirt, a glaze is the wrong answer — read what correction actually removes before booking anything.